2016 Marketing Trends: customized artwork

One of the trends for 2016 is to abandon stock images, and use customized and personalized original artwork for branding.

Dropbox uses doodles in it's new "how to"... (Artist - unknown)

Saudade Tea uses light and lavish watercolors to visually evoke different flavors... (Artist - Unknown)

National Geographic Kids chose this drawing which won an award from International Journalists. (Artist - from an Istanbul Ad Agency)


Illustrated: Parties & Party Decor - (by Artist Unknown)

Lanterns at Miami Art Basel 2015
Oversized silk lanterns at Met Gala 2007 inspired by Poiret
close up of silk painted tablecloths Met Gala 2007
Lanterns and tablecloths Met Gala 2007


2015 TV Ad: Purina Beyond, Dog Food (by Artist Unknown)

Like how Purina used the artist's hand to start and finish concepts, blending in and out of the actual packaging and marketing message.  Very good use of hand drawings to get the organic +  endearing atmosphere across. 

CLICK to view TV Ad on ispot.tv


Hand-lettered Branding: Bella Freud (by Artist Unknown)

Psychoanalysis Jumper - Grey

Bella Freud


Credit:  Images from Bella Freud website  Bella Freud
Brought to my attention by:  Heather Clawson on her Habitually Chic Blog post, "London Calling"  Habitually Chic


2014 Summer Fun: Terrain (by Artist Unknown)

Credit:  All images from Terrain website  http://www.shopterrain.com/
Brought to my attention by:  direct email subscription


Building animation: Hermes

Pretty much the most genius website on the PLANET.  Check out the Entertainment option

(click here then go to "Surprises" and click on the drawing)

Luggage: J. Panther Luggage Co. (by Artist Unknown)

The USA based J. Panther Luggage Co. uses subdued, practical, clean illustrations on their site.
They're effective in showing off unique features and wearable style of their products.



 Plus simple pen & inks.

It appears as if they use more than one style, or artist, to do the watercolors.

Client/Artist note:  It's hard to maintain the same style when you work on a project in many starts and stops -- your pressure may increase or decrease on the pen over months so it makes a heavier or lighter line, or you are using more or less water in your paint so the opacity changes.  Projects that get nipped and tucked too much get watered down way past their original design intention also -- so that the real heart of the inspiration may get lost.   However, keeping the style consistently different can be a treat to the eye.  It's a matter of not trying to copy - rather, intentionally change up  - the style.  


Burberry 2014: Bloomsbury Girls (Inspired by Artists Vanessa Bell & Duncan Grant)

Burberry put on a campaign called The Bloomsbury Girls drawing inspiration directly from the Bloomsbury group of artists of the early 1900's.    The appeal (to me) of this style is in it's unpretentiousness, joyfulness and loose confidence.  

From Encyclopedia Britannica:  "Bloomsbury group, name given to a coterie of English writers, philosophers, and artists who frequently met between about 1907 and 1930 at the houses of Clive and Vanessa Bell and of Vanessa’s brother and sister Adrian and Virginia Stephen (later Virginia Woolf) in the Bloomsbury district of London, the area around the British Museum. They discussed aesthetic and philosophical questions in a spirit of agnosticism and were strongly influenced by G.E. Moore’s Principia Ethica(1903) and by A.N. Whitehead’s and Bertrand Russell’s Principia Mathematica (1910–13), in the light of which they searched for definitions of the good, the true, and the beautiful and questioned accepted ideas with a “comprehensive irreverence” for all kinds of sham."

Artists Vanessa Bell (Virginia's sister) and Duncan Grant, living their funky bohemian lifestyle (they painted those big flowers and patterns inside, on the walls and doors!)
Duncan Grant "Queen Mary" fabric at Charleston House
Laura Ashley was instrumental in helping restore the house.
From the Laura Ashley website:    
"Over 25 years ago, Laura Ashley played a key part in the restoration of Charleston Farmhouse by reproducing the fabrics originally designed in the 1930's by leading Bloomsbury artists, Duncan Grant and Vanessa Bell. Following this successful project, Laura Ashley was granted the rights to carefully re-colour these popular designs and introduce them into the 1987 Laura Ashley Home Furnishings collection."
Laura Ashley "Charleston Grapes" 1980's

Laura Ashley "Emma" 
Laura Ashley "West Wind by Duncan Grant"
Laura Ashley tea towel 2013

Burberry cashmere scarves are printed from original paintings.

Burberry cashmere scarf 2014

Vanessa Bell painted the door in early 1900's

Duncan Grant painting

And the iconic trench.

Duncan Grant painting (note the pattern on mantle)

Watch the Hand Painted Runway

Brave.  Optimistic. Original.

Hello, it's me...

Paint a picture with my hands...