My lovely friend, Donna Benedetto, reminded me that Italian Designer, Elsa Schiaparelli, used illustrated ads in the 1940s and 50s. Love the loose painterly style of Marcel Vertes, in particular, and the charming flirtatiousness of his compositions. The strength of this ad campaign is in the consistency of the artist's style -- using the bottle as his focus, he's allowed to create a lighthearted world in each advertisement. Just letting the artist do his job -- creating the mood -- and so the sensory message zings right off the page - This is delightful, flirty, romantic, fashionable, sophisticated, adventurous.
Vertes did many ads for Schiaparelli.
For Shocking Perfume...
For Shocking Perfume...
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| Artist: Marcel Vertes |
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| Artist: Marcel Vertes |
for Zut Perfume
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| Artist: Marcel Vertes for Schiaparelli |
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Artist: Marcel Vertes for Schiaparelli
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For Sleeping Perfume...
And her men's fragrance, Snuff...(Which I have literally unwittingly reproduced myself - although, I do tend to have a 1950's view of the world which could explain it...)
And an ad bringing all the fragrances together in the Garden of Eden...
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| Artist: Marcel Vertes for Schiaparelli |
He also illustrated a makeup ad - using a stronger style.
Schiaparelli's friend & frequent collaborator, Salvador Dali,
whipped us this gem for her fragrance, Le Roi Soleil
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| Artist: Salvador Dali for Schiaparelli |
And later Raymond Peynet, creator of France's beloved Les Amoureux characters, illustrated these for her Succes Fou perfume, using the popular lovers as his subject.
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| Artist: Raymond Peynet for Schiaparelli |
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| Artist: Raymond Peynet for Schiaparelli |
The designer was a visionary, and her bottles were inspirational.
I am absolutely enamored by the Snuff cologne in an amber cigar bottle, cigar box and all.
